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Service-dominant logic: a rejo...
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O'Shaughnessy, John
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Tadajewski, Mark
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Siegel, Philip H.
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Journal of macromarketing : examining the interactions among markets, marketing, and society
25
European journal of marketing : EJM
10
The CPA journal
7
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6
European Journal of Marketing
4
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
17
Other ZBW resources
6
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Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Critical marketing : issues in contemporary marketing
,
(pp. 187-210)
.
2008
Persistent link: https://www.econbiz.de/10003673941
Saved in:
2
The undermining of beliefs in the autonomy and rationality of consumers
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003479443
Saved in:
3
The service-dominant perspective : a backward step?
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 784-793
Persistent link: https://www.econbiz.de/10009525830
Saved in:
4
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
5
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
6
Persuasion in advertising
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
-
2004
Persistent link: https://www.econbiz.de/10004663708
Saved in:
7
The marketing power of emotion
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
-
2003
Persistent link: https://www.econbiz.de/10004766433
Saved in:
8
Marketing, the consumer society and hedonism
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
36
(
2002
)
5
,
pp. 524-547
Persistent link: https://www.econbiz.de/10006087610
Saved in:
9
Reviews and Communications - Review Essay - Postmodernism and Marketing: Separating the Wheat from the Chaff
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
Journal of macromarketing : examining the interactions …
22
(
2002
)
1
,
pp. 109-135
Persistent link: https://www.econbiz.de/10006895384
Saved in:
10
The service-dominant perspective: a backward step?
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
43
(
2009
)
5
,
pp. 784-793
Persistent link: https://www.econbiz.de/10008257197
Saved in:
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