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New product innovations in times of crisis : how did women entrepreneurs survive the COVID-19 crisis?
Sahi, Gurjeet Kaur; Modi, Pratik; Mantok, Stanzin - In: Industrial marketing management : the international … 111 (2023), pp. 19-29
Persistent link: https://www.econbiz.de/10014369272
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Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
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Do medical device companies understand orthopaedic surgeons? : an analysis of factors affecting purchasing in Europe
Portegies, Wesley; Waaga, Frank - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 154-162
Persistent link: https://www.econbiz.de/10010517749
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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Perceptions of "organic" food : a view through brand theory
Stanton, Julie V.; Guion, Deirdre T. - In: Journal of international food & agribusiness marketing … 27 (2015) 2, pp. 120-141
Persistent link: https://www.econbiz.de/10011284441
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Successful GAM organization for companies that supply international retailers and the role of international marketing strategy
Swoboda, Bernhard; Seibel, Christoph; Schlüter, Andrea - In: European retail research 28 (2014) 1, pp. 27-47
Persistent link: https://www.econbiz.de/10011284991
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Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C; L .Srividhya - In: GITAM journal of management : a quarterly publication … 12 (2014) 1, pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
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Demonstrations and price competition in new product release
Boleslavsky, Raphael; Cotton, Christopher; Gurnani, Haresh - 2015 - Current version: July 2015
We incorporate product demonstrations into a game theoretic model of firm price competition. Demonstrations may include product samples, trials, return policies, reviews, or any other means by which a firm allows consumers to learn about their value for a new product. In our model,...
Persistent link: https://www.econbiz.de/10011300663
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Marketing mix and brand sales in global markets : examining the contingent role of country-market characteristics
Bahadir, S. Cem; Bharadwaj, Sundar G.; Srivastava, … - In: Journal of international business studies : JIBS ; an … 46 (2015) 5, pp. 596-619
Persistent link: https://www.econbiz.de/10011304195
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971