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Consumer response to gift prom...
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Brand management
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De Chernatony, Leslie
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de Chernatony, Leslie
34
Wallace, Elaine
32
Montaner, Teresa
26
Martínez, Eva
22
Christodoulides, George
14
Bravo, Rafael
11
Cottam, Susan
11
Catalán, Sara
10
McDonald, Malcolm
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Segal-Horn, Susan
9
Veloutsou, Cleopatra
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Dall'Olmo Riley, Francesca
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Merrilees, Bill
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Pina, José M.
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Harris, Fiona
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61
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
62
Projecting banks' identities through corporate websites : a comparative analysis of Spain and the United Kingdom
Bravo, Rafael
;
De Chernatony, Leslie
;
Matute, Jorge
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 533-557
Persistent link: https://www.econbiz.de/10009782589
Saved in:
63
Task and institutional influences on managers' mental models of competition
Daniels, Kevin
;
Johnson, Gerry
;
De Chernatony, Leslie
- In:
Organization studies : an international …
23
(
2002
)
1
,
pp. 31-62
Persistent link: https://www.econbiz.de/10001664197
Saved in:
64
Developing and applying a place brand identity model : the case of Slovenia
Ruzzier, Maja Konecnik
;
De Chernatony, Leslie
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10009720390
Saved in:
65
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
66
Internalising a brand across cultures : the case of IKEA
Tarnovskaya, Veronika V.
;
De Chernatony, Leslie
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-618
Persistent link: https://www.econbiz.de/10009273254
Saved in:
67
Classifying, identifying and managing the service brand saboteur
Wallace, Elaine
;
De Chernatony, Leslie
- In:
The service industries journal
28
(
2008
)
1/2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
Saved in:
68
International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie
;
Halliburton, Chris
;
Bernath, Ratna
-
2008
Persistent link: https://www.econbiz.de/10003656219
Saved in:
69
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
Chernatony, Leslie de
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3
,
pp. 574-595
Persistent link: https://www.econbiz.de/10010099468
Saved in:
70
Consumer response to gift promotions
Montaner, Teresa
;
Chernatony, Leslie de
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-111
Persistent link: https://www.econbiz.de/10008929977
Saved in:
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