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Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers

Roy, Subhadip; Pansari, Anita - In: International journal of sports marketing & sponsorship 15 (2014) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10010258211

International research on sports economics and production

Papanikos, Grēgorēs Th. (contributor) - 2005

Persistent link: https://www.econbiz.de/10003357048

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Sports Sponsoring : Requirements and Practical Examples for Successful Partnerships

Bruhn, Manfred; Rohlmann, Peter - 2024

Sponsorship as an element of sports marketing and sports sponsorship -- Forms of sports sponsorship -- Planning process … of sports sponsorship -- Objectives and target groups of sports sponsorship as a starting point -- Strategic orientation … of sports sponsorship -- Selection of sponsorships in sport Operational design of sports sponsorship -- Integration of …

Persistent link: https://www.econbiz.de/10014546904

Corporate sponsorship in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams

Martin, David S.; Townsend, Kyle M.; Wang, Yun; … - In: Sport marketing quarterly : preferred journal of the … 28 (2019) 4, pp. 209-221

Persistent link: https://www.econbiz.de/10012254429

Should organizing premier-level European football be a monopoly? : and who should run it? - an economists' perspective

Budzinski, Oliver; Feddersen, Arne - 2022

The controversy around the breakaway European Super League, set to conquer the UEFA Champions League, and the surrounding antitrust proceedings revive the academic discussion about the monopoly power of sport-internal governing bodies (like the UEFA), the justification for and limits of their...

Persistent link: https://www.econbiz.de/10013367751

Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League

Min, Sophia D.; Zhang, James J.; Kim, Min Kil; Kim, Chong - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 19-35

Persistent link: https://www.econbiz.de/10011503890

Profiling sports spectators in emerging markets : role of sports involvement as a segmentation tool

Sondhi, Neena; Basu, Rituparna - In: International journal of sport management and marketing … 18 (2018) 4, pp. 301-321

Persistent link: https://www.econbiz.de/10011948441

What makes sports leagues successful? : a study on Indian professional sports leagues

Tripathi, Sanjeev; Kapoor, Ankur - In: International journal of Indian culture and business … 15 (2017) 2, pp. 206-228

Persistent link: https://www.econbiz.de/10011845671

Media value methodology and global sport industries : football versus Formula One

Garcia-del-Barrio, Pedro - In: International journal of sport management and marketing … 18 (2018) 3, pp. 241-266

Persistent link: https://www.econbiz.de/10011884707

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