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Optionen für die Marketingforschung durch die Nutzung qualitativer Methodologie und Methodik
Holzmüller, Hartmut H.; Buber, Renate - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 3-20). 2009
Persistent link: https://www.econbiz.de/10003825268
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Der Beitrag qualitativer Methodologie und Methodik zur Marktforschung
Mruck, Katja; Mey, Günter - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 21-45). 2009
Persistent link: https://www.econbiz.de/10003825270
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Zur Bedeutung qualitativer Methodik in der Marktforschungspraxis
Buber, Renate; Klein, Vanessa - In: Qualitative Marktforschung : Konzepte - Methoden - Analysen, (pp. 47-61). 2009
Persistent link: https://www.econbiz.de/10003825272
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Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung : theoretische Betrachtung und Literaturanalyse
Auer-Srnka, Katharina J. - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 7-20
Persistent link: https://www.econbiz.de/10003901561
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Incorporating the visual into qualitative research : living a theme as an illustrative example
Ulusoy, Ebru; Firat, A. Fuat - In: Der Markt : international journal of marketing 48 (2009/10) 1/2, pp. 41-46
Persistent link: https://www.econbiz.de/10003901657
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Developments in human observation methodologies
Lee, Nick (contributor) - 2007
Persistent link: https://www.econbiz.de/10003458735
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Qualitative historical research in marketing
Witkowski, Terrence H.; Jones, D. G. Brian - In: Handbook of qualitative research methods in marketing, (pp. 70-82). 2006
Persistent link: https://www.econbiz.de/10003445797
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An ordinal regression method for multicriteria analysis of customer satisfaction
João, Isabel M.; Costa, Carlos A. Bana e; Figueira, … - In: Multiple criteria decision making for sustainable …, (pp. 167-176). 2010
Persistent link: https://www.econbiz.de/10003911790
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I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine; Skinner, Heather - In: Qualitative market research : an international journal 13 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008688935