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Do you want to be my "friend"? : monetary value of word-of-mouth marketing in online communities
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: GfK marketing intelligence review : Marketingforschung … 2 (2010) 1, pp. 26-33
Persistent link: https://www.econbiz.de/10003982238
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Effects of word-of-mouth versus traditional marketing : findings from an Internet social networking site
Trusov, Michael; Bucklin, Randolph E.; Pauwels, Koen - In: Journal of marketing 73 (2009) 5, pp. 90-102
Persistent link: https://www.econbiz.de/10003875411
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Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.; Trusov, Michael; Bucklin, Randolph E. - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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Marketing models for electronic commerce
Bucklin, Randolph E. - In: Handbook of marketing decision models, (pp. 327-369). 2008
Persistent link: https://www.econbiz.de/10003755278
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An introduction to the soecial issue
Bucklin, Randolph E. - In: Journal of retailing 91 (2015) 4, pp. 543-545
Persistent link: https://www.econbiz.de/10011422339
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Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute conference
Bucklin, Randolph E.; Schmalensee, Diane H. - 1987
Persistent link: https://www.econbiz.de/10000818687
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Distribution intensity and new car choice
Bucklin, Randolph E.; Siddarth, S.; Silva-Risso, Jorge M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 473-486
Persistent link: https://www.econbiz.de/10003756359
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A new dynamics-based segmentation approach for maximizing long-term marketing impact
Sismeiro, Catarina; Mizik, Natalie; Bucklin, Randolph E. - In: MSI reports : working paper series (2008) 2, pp. 63-92
Persistent link: https://www.econbiz.de/10003779745
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Click here for Internet insight : advances in clickstream data analysis in marketing
Bucklin, Randolph E.; Sismeiro, Catarina - In: Journal of interactive marketing : a quarterly … 23 (2009) 1, pp. 35-48
Persistent link: https://www.econbiz.de/10003833052
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From generic to branded : a model of spillover in paid search advertising
Rutz, Oliver J.; Bucklin, Randolph E. - In: Journal of marketing research : JMR 48 (2011) 1, pp. 87-102
Persistent link: https://www.econbiz.de/10008858642