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Using cross-functional, cross-firm teams to co-create value : the role of financial measures
Enz, Matias G.; Lambert, Douglas M. - In: Industrial marketing management : the international … 41 (2012) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10009546598
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Measuring customer profitability in complex environments : an interdisciplinary contingency framework
Holm, Morten; Kumar, V.; Rohde, Carsten - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 387-401
Persistent link: https://www.econbiz.de/10009548616
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Enhancing financial performance : the power of customer metrics
Kumar, V.; Umashankar, Nita - In: Handbook of marketing and finance, (pp. 9-42). 2012
Persistent link: https://www.econbiz.de/10009552536
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Performance management using a value-based customer-centered model
Abdolvand, Neda; Albadvi, Amir; Aghdasi, Mohammad - In: International journal of production research 53 (2015) 18, pp. 5472-5483
Persistent link: https://www.econbiz.de/10011391658
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Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent - In: Journal of retailing and consumer services 26 (2015), pp. 83-96
Persistent link: https://www.econbiz.de/10011347839
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Salesperson CLV orientation's effect on performance
Valenzuela, Leslier; Torres, Eduardo; Hidalgo, Pedro; … - In: Journal of business research : JBR 67 (2014) 4, pp. 550-557
Persistent link: https://www.econbiz.de/10010363474
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Sales and marketing integration : applying the theoretical lens of the resource-based view
Madhani, Pankaj M. - In: International journal of electronic customer … 6 (2012) 3/4, pp. 292-322
Persistent link: https://www.econbiz.de/10009783496
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Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
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The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.; Ferrari, M.; Pellegrini, M. - In: Performance measurement and management control : …, (pp. 193-226). 2009
Persistent link: https://www.econbiz.de/10009611996
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Sales and Marketing Integration : Applying the Theoretical Lens of the Resource-Based View
Madhani, Pankaj M. - 2013
Sales and marketing integration plays a crucial role in improving overall performance of the organisation. This research demonstrates the advantages of a close linkage between sales and marketing and evaluates its impact on the organisation performance. Sales and marketing integration is a...
Persistent link: https://www.econbiz.de/10013087818