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Performance of direct mail in building customer loyalty in Greek automotive sector during the financial crisis
Malliari, Lila; Sirkeci, Ibrahim - In: International journal of business performance management 18 (2017) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10011725665
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Farmer-to-consumer direct marketing : the role of customer satisfaction measurement for service innovations
Spiller, Achim; Zühlsdorf, Anke; Mellin, Matthias - In: Innovation and system dynamics in food networks 2007 : …, (pp. 345-354). 2007
Persistent link: https://www.econbiz.de/10003713324
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Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
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Direct selling: consumer profile, clusters and satisfaction
Alturas, Bráulio; Santos, Maria C. - In: European retail research 23 (2009) 1, pp. 47-68
Persistent link: https://www.econbiz.de/10003832163
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Unique value proposition: developing and implementing the right offer
Lewison, Dale M.; Collins, Mark - In: Direct marketing in action : cutting-edge strategies …, (pp. 91-103). 2007
Persistent link: https://www.econbiz.de/10003443976
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Fulfillment and service: meeting and exceeding the customer's expectations
Fleming, Ann Daher; Foley, Linda M. - In: Direct marketing in action : cutting-edge strategies …, (pp. 139-155). 2007
Persistent link: https://www.econbiz.de/10003444000
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Application of importance-performance analysis (IPA) to formulate customer satisfaction strategies in the direct sales industry in Malaysia
Musa, Rosidah; Pallister, John; Robson, Matthew; Daud, … - In: Business strategy series 11 (2010) 5, pp. 277-285
Persistent link: https://www.econbiz.de/10008662495
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Regionalmarketing für Lebensmittel
Stockebrand, Nina - 2011 - 1. Auflage
Persistent link: https://www.econbiz.de/10008859243
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Robinson lists for efficient direct marketing
Tempest, Alastair - In: International direct marketing : principles, best …, (pp. 129-152). 2007
Persistent link: https://www.econbiz.de/10003600780
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Kundenzufriedenheit in der Direktvermarktung
Mellin, Matthias; Spiller, Achim; Zühlsdorf, Anke - In: OSSENA - das Unternehmen nachhaltige Ernährungskultur, (pp. 203-234). 2006
Persistent link: https://www.econbiz.de/10003386827