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Missing the mark : advertising...
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7,991
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7,765
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Pelsmacker, Patrick de
67
Gierl, Heribert
58
Kreutzer, Ralf T.
45
Bauer, Hans H.
41
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Septianto, Felix
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Reijmersdal, Eva A. van
30
Diehl, Sandra
29
Taylor, Charles Raymond
28
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Choi, Yung Kyun
23
Law, Chun Hung Roberts
23
Stafford, Marla Royne
23
Kaiser, Harry M.
22
Yoon, Hye Jin
22
Bellman, Steven
21
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Dahlén, Micael
19
Kollmann, Tobias
19
Rosengren, Sara
19
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
44
IGI Global
24
Information Resources Management Association
16
Springer Gabler <Firma>
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Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
9
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
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Technische Universität Braunschweig
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Springer-Verlag GmbH
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Rheinwerk Verlag
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Springer International Publishing
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4
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4
epubli GmbH
4
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3
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3
Edward Elgar Publishing
3
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3
NetLibrary, Inc
3
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3
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3
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Journal of business research : JBR
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Journal of advertising research
326
Journal of advertising : official publication of the American Academy of Advertising
249
Journal of marketing communications
248
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of advertising : the review of marketing communications
241
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
167
Psychology & marketing
161
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
International journal of hospitality management
117
International journal of electronic marketing and retailing : IJEMR
100
Tourism management : research, policies, practice
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
87
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
80
Marketing intelligence & planning
79
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Cogent business & management
70
Electronic commerce research
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
65
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
326
Other ZBW resources
125
RePEc
99
EconStor
55
BASE
26
OLC EcoSci
11
USB Cologne (business full texts)
2
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1
Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes
;
Schramm, Holger
;
Schallhorn, Christiana
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
Saved in:
2
Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
3
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Modeling the impact of parasocial interactions with media characters on brand placement effects
Schramm, Holger
;
Knoll, Johannes
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 548-565
Persistent link: https://www.econbiz.de/10011433545
Saved in:
5
Webtracking mit Google Analytics : [mehr Erfolg für Ihren Online-Auftritt!]
Lamprecht, Stephan
-
2010
Persistent link: https://www.econbiz.de/10003953985
Saved in:
6
Branddigital : simple ways top brands succeed in the digital world
Adamson, Allen P.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003688580
Saved in:
7
Moderating effects of Internet advertising
Spilker-Attig, Andrea Maria Renate
-
2010
Persistent link: https://www.econbiz.de/10008659538
Saved in:
8
Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]
Lembke, Gerald
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009238887
Saved in:
9
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
10
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
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