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Missing the mark : advertising...
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Online-Marketing
13,231
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13,115
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8,028
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7,801
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7,032
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7,025
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6,013
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6,006
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4,371
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4,329
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2,477
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2,475
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2,149
Online-Handel
2,070
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2,067
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2,009
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1,875
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1,873
Markenimage
1,729
Beziehungsmarketing
1,722
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1,718
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1,711
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1,532
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1,516
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1,309
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993
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987
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905
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897
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878
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871
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860
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778
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Pelsmacker, Patrick de
67
Gierl, Heribert
58
Kreutzer, Ralf T.
45
Bauer, Hans H.
41
Dens, Nathalie
39
Esch, Franz-Rudolf
39
Eisend, Martin
35
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Septianto, Felix
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
30
Reijmersdal, Eva A. van
30
Diehl, Sandra
29
Taylor, Charles Raymond
28
Huber, Frank
26
Pauwels, Koen
26
Yoon, Sukki
26
Chaffey, Dave
25
Okazaki, Shintaro
25
Terlutter, Ralf
25
Fritz, Wolfgang
24
Ghose, Anindya
24
Hudders, Liselot
24
Stafford, Marla Royne
24
Choi, Yung Kyun
23
Law, Chun Hung Roberts
23
Kaiser, Harry M.
22
Yoon, Hye Jin
22
Bellman, Steven
21
Dahlén, Micael
20
Gröppel-Klein, Andrea
20
Jerath, Kinshuk
20
Malthouse, Edward C.
20
Schweidel, David A.
20
Tucker, Catherine E.
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Rosengren, Sara
19
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108
National Bureau of Economic Research
44
IGI Global
24
Information Resources Management Association
16
OECD
12
Springer Gabler <Firma>
12
Books on Demand GmbH <Norderstedt>
11
Haufe-Lexware GmbH & Co. KG
11
American Marketing Association
9
Deutscher Dialogmarketing Verband
9
Universität Mannheim
9
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
7
Technische Universität Braunschweig
7
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Peter Lang GmbH
5
UVK Verlagsgesellschaft mbH
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
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4
Edward Elgar Publishing
4
Erasmus Research Institute of Management
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
IP Deutschland GmbH <Köln>
4
Rheinwerk Verlag
4
Shaker Verlag
4
Springer International Publishing
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
NetLibrary, Inc
3
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3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
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Journal of business research : JBR
479
Journal of advertising research
331
Journal of advertising : official publication of the American Academy of Advertising
249
Journal of marketing communications
248
International journal of advertising : the review of marketing communications
245
Journal of retailing and consumer services
243
International journal of advertising : the quarterly review of marketing communications
242
International journal of internet marketing and advertising : IJIMA
229
SpringerLink / Bücher
167
Psychology & marketing
165
Journal of promotion management : JPM
149
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
123
Journal of promotion management : innovations in planning and applied research
122
International journal of hospitality management
121
Tourism management : research, policies, practice
102
International journal of electronic marketing and retailing : IJEMR
100
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Springer eBook Collection
96
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Information systems research : ISR
88
The journal of product & brand management
86
Journal of marketing research : JMR
84
Marketing letters : a journal of research in marketing
82
Journal of internet commerce
80
Marketing intelligence & planning
79
Journal of marketing
76
Industrial marketing management : the international journal for industrial and high-tech firms
75
Technological forecasting & social change : an international journal
75
Electronic commerce research
73
Cogent business & management
70
Young consumers : insight and ideas for responsible marketers
70
Journal of marketing management : MM
69
Health marketing quarterly
67
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
67
International journal of technology marketing : IJTMkt
66
Journal of current issues and research in advertising : JCIRA
65
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ECONIS (ZBW)
18,887
USB Cologne (EcoSocSci)
326
Other ZBW resources
125
RePEc
99
EconStor
56
BASE
26
OLC EcoSci
11
USB Cologne (business full texts)
2
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81
Internet advertising: further computer complaint
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 351-352
Persistent link: https://www.econbiz.de/10003469013
Saved in:
82
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
83
A study of the online advertising effect on consumers based on different influence factor clusters
Wu, Shwu-ing
;
Liu, Ping-liang
- In:
Journal of international marketing and marketing research
32
(
2007
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10003477412
Saved in:
84
Factors affecting mobile advertising
Vatanparast, Ramin
- In:
Handbook of research on mobile marketing management
,
(pp. 58-76)
.
2010
Persistent link: https://www.econbiz.de/10003919340
Saved in:
85
Assessing advertising efficiency : does the Internet play a role?
Pergelova, Albena
;
Prior, Diego
;
Rialp Criado, Josep
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 39-54
Persistent link: https://www.econbiz.de/10008665419
Saved in:
86
Online advertising : defining relevant markets
Ratliff, James D.
;
Rubinfeld, Daniel L.
- In:
Journal of competition law & economics
6
(
2010
)
3
,
pp. 653-686
Persistent link: https://www.econbiz.de/10008665722
Saved in:
87
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
88
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
89
Messung und Analyse der Online-Werbeeffizienz
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Hartung, Rüdiger
; …
- In:
Controlling : Zeitschrift für erfolgsorientierte …
22
(
2010
)
2
,
pp. 83-88
Persistent link: https://www.econbiz.de/10003934446
Saved in:
90
Examining beliefs and attitudes toward online advertising among Chinese consumers
Wang, Ying
;
Sun, Shaojing
;
Lei, Weizhen
;
Toncar, Mark
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 52-66
Persistent link: https://www.econbiz.de/10003936439
Saved in:
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