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A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Lin, Tsai-yuan; Chang, Min-yen - In: Problems and perspectives in management : PPM ; … 11 (2013) 2, pp. 86-97
Persistent link: https://www.econbiz.de/10010209766
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Factors affecting Jordanian consumer loyalty toward cellular phone brand
Al-Hawary, Sulieman Ibraheem Shelash; Harahsheh, Sara … - In: International journal of economics and business research 7 (2014) 3, pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
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Product attributes based on customer's perception and their effect on customer satisfaction : the Kano analysis of mobile brands
Choudhury, D. K.; Gulati, Uma - In: Decision : official journal of Indian Institute of … 47 (2020) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10012419166
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Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael - In: The journal of product & brand management 25 (2016) 7, pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
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Antecedents of brand hate : mediating role of customer dissatisfaction and moderating role of narcissism
Ali, Shoukat; Attiq, Saman; Talib, Nadeem - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 603-628
The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....
Persistent link: https://www.econbiz.de/10012292565
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An expeditin of brand identification to evangelism with mediating effect of love and loyalty
Koner, Souren; Gupta, Tanushree; Malewar, Sonali - In: Thailand and the world economy 41 (2023) 2, pp. 62-84
The branding progression is moulded in several phases, from identifying the brand and continuing to its evangelism. The paper investigates the complex relationship between how brand identification leads to brand love, which eventually creates brand loyalty, and all of them together lead to brand...
Persistent link: https://www.econbiz.de/10014439350
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Improving service brand personality with augmented reality marketing
Plotkina, Daria; Dinsmore, John; Racat, Margot - In: The journal of services marketing 36 (2022) 6, pp. 781-799
Persistent link: https://www.econbiz.de/10013407600
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Strategic action and customer mobility : antecedents and consequences of strategic actions in the Korean mobile telecommunication service industry
Park, Kyung Min; Jung, Kiwon; Noh, Kyung Choon - In: Asia Pacific journal of management : APJM ; a … 31 (2014) 1, pp. 171-193
Persistent link: https://www.econbiz.de/10010363991
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A cross-cultural comparison analysis of customer attitudes toward mobile phone services in the US and Korea
Cho, Yoon C. - In: International business and economics research journal 8 (2009) 4, pp. 13-25
Persistent link: https://www.econbiz.de/10003850435
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Purchasing intention : a research on mobile phone usage by young adults
Surucu, Lutfi; Yesilada, Figen; Maslakci, Ahmet - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 8, pp. 353-360
Persistent link: https://www.econbiz.de/10012670690