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Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour

Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469

Persistent link: https://www.econbiz.de/10009378623

Entrepreneurial tricks and ethics surveyed in different countries

Pivoda, Miroslav; Hoy, Frank; Todorov, Kiril; Vojtko, Viktor - In: International journal of e-entrepreneurship and … 2 (2011) 3, pp. 46-63

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The impact of critical incidents on marketing intangibles

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Corporate Marketing in the Stock Market : The Impact of Company Identification on Individuals’ Investment Behaviour

Aspara, Jaakko - 2010

focuses on investors in a single country (Finland), and the data may involve some self-reporting and retrospection biases …

Persistent link: https://www.econbiz.de/10013138845

The role of reputation on trust and loyalty : a cross-cultural analysis of tablet e-tailing

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Impact of reputation and promotion on internet auction outcomes : Finnish evidence

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Reputation Transfer to Enter New B-to-B Markets : Measuring and Modelling Approaches

Falkenreck, Christine - 2010

Definition of Research Problem. - Introduction;Structure of Work; Objective Targets of Thesis. - Theoretical Framework -- Commitment-Trust Theory and the Nature of Commitment; Resource-Based and Knowledge-Based View; Reputation as a Resource, an Intangible Asset and a Barrier. - Perspectives on...