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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.; Weinberger, Marc G.; Assaf, A. Georges; … - In: Journal of business research : JBR 152 (2022), pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
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Praxiswissen Anzeigenverkauf : so gelingt die Kommunikation zwischen Verlag, Agentur und Kunde
Szameitat, Thorsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003901864
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Sales as entrepreneurship at Ewing Kauffman's Marion Laboratories : case study of a 1950s start-up sales force
Dalecki, Linden - In: Journal of research in marketing and entrepreneurship : JRME 18 (2016) 1, pp. 14-26
Persistent link: https://www.econbiz.de/10011598584
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Market orientation, market disruptiveness capability and social enterprise performance : an empirical study from the United Kingdom
Bhattarai, Charan Raj; Kwong, Caleb; Tasavori, Misagh - In: Journal of business research : JBR 96 (2019), pp. 47-60
Persistent link: https://www.econbiz.de/10011980654
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Technological and market competencies and financial performance
Tidd, Joseph; Driver, Ciaran - In: From knowledge management to strategic competence : …, (pp. 94-125). 2000
Persistent link: https://www.econbiz.de/10001563992
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The impact of internal and external market orientations on firm performances
Lings, Ian N.; Greenley, Gordon E. - In: Journal of strategic marketing 17 (2009) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
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Marketing management in Britain : what is the evidence for "failure"?
Fitzgerald, Robert - In: Business in Britain in the twentieth century, (pp. 168-188). 2009
Persistent link: https://www.econbiz.de/10003917493
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Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger; Garland, Ron; Werder, Wayne - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 457-475
Persistent link: https://www.econbiz.de/10009691102
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The impact of integration and responsiveness on MNC subsidiaries’ market orientation
Qu, Riliang - In: Journal of global marketing 25 (2012) 3, pp. 127-140
Persistent link: https://www.econbiz.de/10009715345
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Price and advertising effectiveness over the business cycle
Heerde, Harald J. van; Gijsenberg, Maarten J.; Dekimpe, … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10009737784