Narrow search
Showing 91 - 100 of 35,811
Cover Image
Dynamic marketing capabilities and radical innovation commercialisation
Tsai, Shu-Pei - In: International journal of technology management : IJTM 67 (2015) 2/4, pp. 174-195
Persistent link: https://www.econbiz.de/10011491920
Cover Image
Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Reed, Kendra; Goolsby, Jerry R.; Johnston, Michelle K. - In: Journal of business research : JBR 69 (2016) 9, pp. 3591-3599
Persistent link: https://www.econbiz.de/10011515185
Cover Image
Die Unternehmens-DNA : wie Geschichte zum Teil ihrer Marketing- und Kommunikationsstrategie wird
Egger, Michael - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011560613
Cover Image
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia; Barrio-García, Salvador del; … - In: Bridging the gap between advertising academia and practice, (pp. 281-295). 2017
Persistent link: https://www.econbiz.de/10011540401
Cover Image
Corporate communication : a marketing viewpoint
Podnar, Klement - 2015
Persistent link: https://www.econbiz.de/10010467159
Cover Image
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario; Balmer, John M. T. - In: Journal of business research : JBR 67 (2014) 11, pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Cover Image
An explanation of how a collectivist culture underpins the marketing strategy process in Japanese and South Korean electronics companies
Lee, Yang-im; Trim, Peter R. J. - In: Journal of global scholars of marketing science : … 23 (2013) 3, pp. 314-337
Persistent link: https://www.econbiz.de/10010408103
Cover Image
Wally Olins (1930 - 2014), corporate identity ascendancy and corporate brand hegemony : celebrating the life of Wally Olins ; leading corporate identity exponent and prominent bran...
Balmer, John M. T. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 459-468
Persistent link: https://www.econbiz.de/10010423879
Cover Image
Kommunikacionnyj menedžment: teorija i praktika vzaimodejstvija biznesa i obščestva ; učebnoe posobie
Krylov, Alexander N. - 2015
Persistent link: https://www.econbiz.de/10010506442
Cover Image
How to calibrate conventional market-oriented organizational culture in 21st century production-centred firms? : a customer relationship perspective
Guo, Chiquan; Wang, Yong Jian; Metcalf, Ashley - In: International journal of production economics 156 (2014), pp. 235-245
Persistent link: https://www.econbiz.de/10010410217