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Optimal admission and scholarship decisions : choosing customized marketing offers to attract a desirable mix of customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-636
Persistent link: https://www.econbiz.de/10009614325
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 621-637
Persistent link: https://www.econbiz.de/10010009581
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Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers
Belloni, Alexandre; Lovett, Mitchell J.; Boulding, William - In: Marketing Science 31 (2012) 4, pp. 621-636
Each year in the postsecondary education industry, schools offer admission to nearly 3 million new students and scholarships totaling nearly $100 billion. This is a large, understudied targeted marketing and price discrimination problem. This problem falls into a broader class of configuration...
Persistent link: https://www.econbiz.de/10010630452
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General alliance experience, uncertainty, and marketing alliance governance mode choice
Li, Ning; Boulding, William; Staelin, Richard - In: Journal of the Academy of Marketing Science 38 (2010) 2, pp. 141-158
Persistent link: https://www.econbiz.de/10003980414
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Optimal market intelligence strategy when management attention is scarce
Christen, Markus; Boulding, William; Staelin, Richard - In: Management science : journal of the Institute for … 55 (2009) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10003859203
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Why are firms different : resource endowment or deliberate differentiation?
Christen, Markus (contributor);  … - 2004 - [Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002380536
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Stuck in the past : why managers persist with new product failures
Biyalagorsky, Eyal; Boulding, William; Staelin, Richard - 1998
Persistent link: https://www.econbiz.de/10001355080
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Consumer sophistication, word-of-mouth and "false" promotions
Deng, Yiting; Staelin, Richard; Wang, Wei; Boulding, William - In: Journal of economic behavior & organization : JEBO 152 (2018), pp. 98-123
Persistent link: https://www.econbiz.de/10011986347
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Do we really need to change the decision maker? : counterintuitive escalation of commitment results in real options contexts
Boulding, William; Guha, Abhijit; Staelin, Richard - In: Management science : journal of the Institute for … 63 (2017) 10, pp. 3459-3472
Persistent link: https://www.econbiz.de/10011760513
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Disentangling pioneering cost advantages and disadvantages
Boulding, William; Christen, Markus - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 699-716
Persistent link: https://www.econbiz.de/10003765836