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Demonstrativnoe potreblenie v Rossii: sociokul'turnye determinanty i faktory vosproizvodstva v uslovijach novoj social'noj real'nosti
Pečkurov, Ilʹja Vasilʹevič - 2019
Persistent link: https://www.econbiz.de/10012161100
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Culture and pro-environmental consumer bahavior : proposal of an integrative model
Müller, Stefan; Wünschmann, Stefan; Wittig, Katja; … - 2006
Persistent link: https://www.econbiz.de/10003687216
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How national cultural values affect pro-environmental consumer behavior
Soyez, Katja - In: International marketing review 29 (2012) 6, pp. 623-646
Persistent link: https://www.econbiz.de/10009678947
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Realoptionsbewertung von Markteintrittstrategien - eine fiktive Anwendung am Beispiel der Starbucks Coffee Company
Ahnefeld, Martin; Varson Ebrecht, Harald; Schiereck, Dirk - In: Aktuelle Entwicklungen im Finanzdienstleistungsbereich …, (pp. 33-53). 2004
Persistent link: https://www.econbiz.de/10002033110
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The application of project advancement to developing the deployment procedure for transnational investment : the example of fast food industry entry into mainland China
Chang, Cheng-chang; Chen, Yan-kwang - In: International journal of management concepts and … 3 (2009) 3, pp. 290-311
Persistent link: https://www.econbiz.de/10003829037
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The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris; Pavlou, Pavlos - In: Journal for international business and entrepreneurship … 3 (2006/08) 3/4, pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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KFC's radical approach to China
Bell, David E.; Shelman, Mary L. - In: Harvard business review : HBR 89 (2011) 11, pp. 137-142
Persistent link: https://www.econbiz.de/10009380905
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KFC in China
Yang, Hsiao-Pei - In: Marketing cases from emerging markets, (pp. 17-23). 2014
Persistent link: https://www.econbiz.de/10010188853
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McDonald's and KFC in China : competitors or companions?
Shen, Qiaowei; Xiao, Ping - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 287-307
Persistent link: https://www.econbiz.de/10010358773