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A new approach to target segmentation: media-usage segmentation in the multi-media environment

Heo, Jun; Cho, Chang-hoan - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 3, pp. 145-155

Persistent link: https://www.econbiz.de/10003894391

Why marketers should be more transparent with the ad agencies they hire : media planners say their relationships with clients suffer from gaps in marketers' information

Heo, Jun; Sutherland, John C. - In: Journal of advertising research 55 (2015) 4, pp. 380-389

Persistent link: https://www.econbiz.de/10011429022

The effects of mobile phone use motives on the intention to use location-based advertising : the mediating role of media affinity and perceived trust and risk

Jung, A-Reum; Heo, Jun - In: International journal of advertising : the review of … 41 (2022) 5, pp. 930-947

Persistent link: https://www.econbiz.de/10013209477

Mirror, mirror, who is thinner? : a direct effect moderation model of ad model-viewer body size gap

Jung, A-Reum; Heo, Jun - In: Journal of marketing communications 26 (2020) 6, pp. 596-614

Persistent link: https://www.econbiz.de/10012263754

What triggers young Millennials to purchase eco-friendly products? : the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern

Heo, Jun; Muralidharan, Sidharth - In: Journal of marketing communications 25 (2019) 4, pp. 421-437

Persistent link: https://www.econbiz.de/10012203322

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

The bilateral image flow in sponsorship : an extension of Prendergast, Paliwal, and Mazodier (2016)

Koo, Jakeun; Heo, Jun - In: International journal of advertising : the review of … 43 (2024) 2, pp. 321-335

Persistent link: https://www.econbiz.de/10014550815

Effects of promotional-based advertising on brand associations

Clayton, Michael; Heo, Jun - In: The journal of product & brand management 20 (2011) 4, pp. 309-316

Persistent link: https://www.econbiz.de/10009178534

Effects of promotional‐based advertising on brand associations

Clayton, Michael; Heo, Jun - In: Journal of Product & Brand Management 20 (2011) 4, pp. 309-315

Purpose – The purpose of this paper is to investigate how value‐based messaging affects brand associations within a durable goods category. Design/methodology/approach – Brand associations are conceptualized in this paper as brand image, brand attitudes, and consumer quality perceptions. A...

Persistent link: https://www.econbiz.de/10014896236

Does cluttered social media environment hurt advertising effectiveness? The moderation of ad types and personalization

Jung, A-Reum; Heo, Jun - In: Journal of Research in Interactive Marketing 15 (2021) 4, pp. 592-606

Purpose: The purpose of this study is to figure out the factors (i.e. ad type and ad personalization) that diminish the detrimental advertising clutter effects in terms of ad attention and ad clicks. Design/methodology/approach: To fulfill the purpose, an eye-tracking study using real-time...

Persistent link: https://www.econbiz.de/10012641191