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A kereskedelmi márkák hatása az élelmiszer-termékpályán

Jankune Kurthy, Gyongyi; Juhasz, Aniko; Stauder, Marta - In: GAZDÁLKODÁS: Scientific Journal on Agricultural Economics 55 (2011) 3

A kereskedelmi márkák sikere a modern élelmiszer-ellátási lánc és a fogyasztói preferenciák formalizálódásának szimbóluma, ezen kívül a globális élelmiszer-kiskereskedelem egyre fontosabb hatalmi és versenyeszköze. A kereskedelmi márkás termékek részesedése ma már olyan...

Persistent link: https://www.econbiz.de/10009493593

« Retail brand equity: a conceptual and differentiated approach »

Jara, Magali; Cliquet, Gérard - HAL - 2008

This research focuses on retail branding in France. A qualitative study aims at identifying which are the specific dimensions of brand equity to be adapted to retail brands and which feedback effects of brand extension can occur on the image of retailer when a retail brand (which is the extended...

Persistent link: https://www.econbiz.de/10008792257

Customer experience model : social environment, retail brand and positive WOM

Andajani, Erna; Hadiwidjojo, Djumilah; Rahayu, Mintarti; … - In: Inventi impact: retailing & consumer services (2015) 2, pp. 74-90

Persistent link: https://www.econbiz.de/10011477200

Retail brand experience : scale development and validation

Khan, Imran; Rahman, Zillur - In: The journal of product & brand management 25 (2016) 5, pp. 435-451

Persistent link: https://www.econbiz.de/10011620591

Price-quality relationship in pricing strategies for private labels

Olbrich, Rainer; Jansen, Hans Christian - In: The journal of product & brand management 23 (2014) 6, pp. 429-438

Persistent link: https://www.econbiz.de/10010429349

The role of customer loyalty as a brand extension purchase predictor

Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119

Persistent link: https://www.econbiz.de/10011299067

Brand experience anatomy in retailing : an interpretive structural modeling approach

Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69

Persistent link: https://www.econbiz.de/10010528608

Using brand alliances with artists to expand retail brand personality

Kim, Pielah; Vaidyanathan, Rajiv; Chang, Hua; Stoel, Leslie - In: Journal of business research : JBR 85 (2018), pp. 424-433

Persistent link: https://www.econbiz.de/10011815595

An integrated model of retail brand equity : the role of consumer shopping experience and shopping value

Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413

Persistent link: https://www.econbiz.de/10014372592

Crosswise and reciprocal interdependencies within retailers' multichannel structures

Swoboda, Bernhard; Weindel, Julia; Schramm-Klein, Hanna - In: The international review of retail, distribution and … 26 (2016) 4, pp. 347-374

Persistent link: https://www.econbiz.de/10011594187