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Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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Ethical dimension of customer-based brand equity
Datta, Biplab; Mukherjee, Srabanti - In: International journal of business excellence 13 (2017) 1, pp. 91-111
Persistent link: https://www.econbiz.de/10011840426
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The impact of self-concept on brand image and loyalty with mediating role of the consumers' need for uniqueness theory
Najafi, Sepideh; Alvandi, Mohsen - In: International journal of business innovation and research 13 (2017) 4, pp. 519-537
Persistent link: https://www.econbiz.de/10011840486
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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Conceptualizing, validating, and managing brand equity for tourist satisfaction
Liu, Chih-Hsing; Fang, Yen-Po - In: Journal of hospitality & tourism research : JHTR ; the … 42 (2018) 6, pp. 960-978
Persistent link: https://www.econbiz.de/10011917484
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The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
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An experimental examination of activist type and effort on brand image and purchase intentions
Schmidt, Samuel H.; Shreffler, Megan B.; Hambrick, Marion E. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 1, pp. 31-43
Persistent link: https://www.econbiz.de/10011919170
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A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew; Amnuay Saengnoree - In: International journal of services and operations management 29 (2018) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
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Brand consistency and coherency at the London 2012 Olympic Games
Kenyon, James Andrew; Manoli, Argyro Elisavet; Bodet, … - In: Journal of strategic marketing 26 (2018) 1, pp. 6-18
Persistent link: https://www.econbiz.de/10011860397
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The effects of promotion activities on consumers' purchase intention in chain convenience stores
Pai, Fan-Yun; Chen, Chien-Ping; Yeh, Tsu-Ming; … - In: International journal of business excellence 12 (2017) 4, pp. 413-432
Persistent link: https://www.econbiz.de/10011801592