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Product positioning in a two-d...
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Consumer behaviour
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Ofek, Elie
111
Sarvary, Miklos
12
Bertini, Marco
9
Lauga, Dominique Olié
8
Turut, Ozge
7
Avery, Jill
6
Deshpandé, Rohit
6
Grinstein, Amir
6
Haruvy, Ernan
6
Koenigsberg, Oded
6
Katona, Zsolt
5
Yildiz, Muhamet
5
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Biyalogorsky, Eyal
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Godes, David
4
Wathieu, Luc
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Yalcin, Taylan
4
Gourville, John T.
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Kim, Byungyeon
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Kim, Sang-Hoon
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Kulp, Susan Cohen
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Lauga, Dominique Olie
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Srinivasan, V.
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Sárváry, Miklós
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Friedrich, Jonathan
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Kireyev, Pavel
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Kumar, Vineet
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Lee, Hau L.
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Libai, Barak
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Mak, Vincent
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Muller, Eitan
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Noam, Amit
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Raghabendra Pratap KC
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Sahoo, Nachiketa
2
Song, Yicheng
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Harvard Business School Marketing Unit Case
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Harvard-Business-Manager : das Wissen der Besten
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The practice of supply chain management : where theory and application converge
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Theory and decision : an international journal for multidisciplinary advances in decision science
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Other ZBW resources
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11
Competitive positioning through new product development
Ofek, Elie
- In:
Handbook of new product development management
,
(pp. 49-85)
.
2008
Persistent link: https://www.econbiz.de/10003610748
Saved in:
12
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
13
Sequential decision making : how prior choices affect subsequent valuations
Ofek, Elie
(
contributor
);
Yildiz, Muhamet
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002111212
Saved in:
14
The impact of add-on features on consumer product evaluations
Bertini, Marco
;
Ofek, Elie
;
Ariely, Dan
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003860907
Saved in:
15
The branding of next-generation products
Bertini, Marco
(
contributor
);
Gourville, John T.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470290
Saved in:
16
"Bricks and clicks" : the impact of product returns on the strategies of multichannel retailers
Ofek, Elie
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10008905595
Saved in:
17
The branding of next-generation products
Bertini, Marco
;
Gourville, John T.
;
Ofek, Elie
- In:
MSI reports : working paper series
(
2007
)
3
,
pp. 25-43
Persistent link: https://www.econbiz.de/10003579917
Saved in:
18
The impact of prior decisions on subsequent valuations in a costly contemplation model
Ofek, Elie
;
Yildiz, Muhamet
;
Haruvy, Ernan
- In:
Management science : journal of the Institute for …
53
(
2007
)
8
,
pp. 1217-1233
Persistent link: https://www.econbiz.de/10003581619
Saved in:
19
Marketing and innovation management : an integrated perspective
Ofek, Elie
;
Toubia, Olivier
-
2009
Persistent link: https://www.econbiz.de/10008652394
Saved in:
20
Content vs. advertising : the impact of competition on media firm strategy
Godes, David
;
Ofek, Elie
;
Sárváry, Miklós
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10003858476
Saved in:
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