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date (oldest first)
1
Beyond country image favorability : how brand positioning via country personality stereotypes enhances brand evaluations
Magnusson, Peter
;
Westjohn, Stanford A.
;
Sirianni, Nancy J.
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 318-338
Persistent link: https://www.econbiz.de/10012006998
Saved in:
2
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
3
Destination brand personality and destination brand attachment : the involvement of self-congruence
Huang, Zhuowei
;
Zhang, Chaozhi
;
Hu, Jing
- In:
Journal of travel and tourism marketing
34
(
2017
)
9
,
pp. 1198-1210
Persistent link: https://www.econbiz.de/10011758970
Saved in:
4
Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.
;
Papadopoulos, Nicolas G.
- In:
Latin American business review : journal of the …
13
(
2012
)
4
,
pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
Saved in:
5
Antecedents of nation brand personality
Song, Young-a
;
Sung, Yongjun
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 80-94
Persistent link: https://www.econbiz.de/10009741972
Saved in:
6
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
7
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
8
Why do consumers prefer a hometown geographical indication brand? : exploring the role of consumer identification with the brand and psychological ownership
Zhang, Gangren
;
Wang, Cheng Lu
;
Liu, Jiaojiao
;
Zhou, Liying
- In:
International journal of consumer studies
47
(
2023
)
1
,
pp. 74-85
Persistent link: https://www.econbiz.de/10014246598
Saved in:
9
Destination brand positioning theme development based on consumers' personal values
Kotsi, Filareti
;
Pike, Steven
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 573-587
Persistent link: https://www.econbiz.de/10012483434
Saved in:
10
Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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