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Internalizing the brand? : ide...
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91
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
92
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
93
Marketing destinations : the impact of destination personality on consumer attitude
Sharifsamet, Seyedamir
;
Jin, Hyun Seung
;
Martin, Brett
- In:
Journal of strategic marketing
28
(
2020
)
1
,
pp. 60-69
Persistent link: https://www.econbiz.de/10012202794
Saved in:
94
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
95
Brand and consumer characteristics as drivers of behaviour towards global and local brands
Šapić, Srđan
;
Kocić, Milan
;
Filipović, Jovana
- In:
Zbornik radova Ekonomskog Fakulteta u Rijeci : časopis …
36
(
2018
)
2
,
pp. 619-645
Persistent link: https://www.econbiz.de/10012212913
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96
When brand scandal spills over brands from the same region of origin : moderating role of psychic distance
Chen, Tong
;
Tang, Yifan
;
Qing, Ping
- In:
European journal of international management : EJIM
14
(
2020
)
3
,
pp. 461-475
Persistent link: https://www.econbiz.de/10012223807
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97
The condition of economies : do most valuable global brands matter?
Flisikowski, Karol
;
Kucharska, Wioleta
- In:
Equilibrium : quarterly journal of economics and …
13
(
2018
)
2
,
pp. 251-264
Persistent link: https://www.econbiz.de/10012231761
Saved in:
98
The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images
Gertner, Rosane K.
;
João, Freire
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 194-213
Persistent link: https://www.econbiz.de/10012160470
Saved in:
99
Political ideology and brand attachment
Chan, Eugene Y.
;
Ilicic, Jasmina
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 630-646
Persistent link: https://www.econbiz.de/10012152470
Saved in:
100
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
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