Narrow search
Showing 1 - 10 of 262,795
Cover Image
How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
Cover Image
Marketing research : an international approach
Schmidt, Marcus J.; Hollensen, Svend - 2006 - 1. publ.
Persistent link: https://www.econbiz.de/10003352535
Cover Image
Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
Cover Image
The GLOBE study : applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research
Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International advertising and communication : current …, (pp. 419-438). 2006
Persistent link: https://www.econbiz.de/10003378202
Cover Image
Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries
Tuller, Lawrence W. - 2008
Persistent link: https://www.econbiz.de/10003711623
Cover Image
The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
Cover Image
Marketing management : a cultural perspective
Peñaloza, Lisa (ed.); Özçaglar-Toulouse, Nil (ed.);  … - 2012
managers across the world" …
Persistent link: https://www.econbiz.de/10009485798
Cover Image
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 67 (2014) 3, pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Cover Image
Advancing knowledge of the global consumer culture : introduction to the special issue
Laroche, Michel - In: Journal of business research : JBR 69 (2016) 3, pp. 1071-1073
Persistent link: https://www.econbiz.de/10011440189
Cover Image
Longitudinal evidence against tediousness in international research
Black, Gregory S.; Bahl, Angelica; Murphy, Ann B. - In: Indian journal of economics & business : IJEB 13 (2014) 2, pp. 295-309
Persistent link: https://www.econbiz.de/10010478578