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Integrated strategies for the base of the pyramid
Sarathy, Ravi - In: Handbook of research in international marketing, (pp. 335-348). 2011
Persistent link: https://www.econbiz.de/10009387359
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Effects of innovation strategies on export performance : new empirical evidence from developing market firms
Edeh, Jude Ndubuisi; Obodoechi, Divine Ndubuisi; … - In: Technological forecasting & social change : an … 158 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012518389
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Diaspora networks in international marketing : how do ethnic products diffuse to foreign markets?
Elo, Maria; Minto-Coy, Indianna; Silva, Susana C.; … - In: European journal of international management : EJIM 14 (2020) 4, pp. 693-729
Persistent link: https://www.econbiz.de/10012223931
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How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min; Jin, Jason Lu; Zhou, Kevin Zheng - In: Journal of international marketing 26 (2018) 4, pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
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Antecedents and outcomes of market orientation in export relationships : an examination of Korean high-tech ventures
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 1, pp. 83-92
Persistent link: https://www.econbiz.de/10011846893
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A study of perceived innovation characteristics across cultures and stages of diffusion
Flight, Richard L.; Allaway, Arthur W.; Kim, Wan-min; … - In: Journal of marketing theory and practice 19 (2011) 1, pp. 109-125
Persistent link: https://www.econbiz.de/10008900885
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Adaptation of marketing mix elements in international markets
Powers, Thomas L.; Loyka, Jeffrey J. - In: Journal of global marketing 23 (2010) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10003952664
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Grundlagen und Leitfaden zur Internationalisierung von industriellen Dienstleistungen
Zangemeister, Christof - In: Internationalisierung industrieller Dienstleistungen : …, (pp. 63-96). 2010
Persistent link: https://www.econbiz.de/10003988710
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Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P. - In: Journal of international marketing 18 (2010) 4, pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
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Cultural orientation and brand dilution : impact of motivation level and extension typically
Ng, Sharon - In: Journal of marketing research : JMR 47 (2010) 1, pp. 186-198
Persistent link: https://www.econbiz.de/10003947457