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Factors influencing the choice of maize flour brands by consumers in Nairobi City Country Kenya

Karanja, Lilian; Munyoki, Justus M. - In: DBA Africa management review 6 (2016) 3, pp. 103-126

Persistent link: https://www.econbiz.de/10012251226

Influence of sensory stimuli on brand experience, brand equity and purchase intention

Moreira, António Carrizo; Fortes, Nuno; Santiago, Ramiro - In: Journal of business economics and management 18 (2017) 1, pp. 68-83

Persistent link: https://www.econbiz.de/10011721668

The Algerian consumer's orientations towards brands inlight of Islamic marketing principles : a field study on frozen meat market

Meghraoui, Mehieddine Abdelkader; Benabou, Djilali - In: International journal of social entrepreneurship and … 3 (2014) 3, pp. 177-196

Persistent link: https://www.econbiz.de/10011347718

Measuring ambush-marketing and sponsorship effects : a football consumer response approach

Chanavat, Nicolas; Martinent, Guillaume - In: Journal of strategic marketing 29 (2021) 2, pp. 158-180

Persistent link: https://www.econbiz.de/10012484045

Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction

Chatterjee, Shuvam - In: International journal of management concepts and … 15 (2022) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10013093060

The impact of fashion brand sustainability on consumer purchasing decisions

Mandarić, Doroteja; Hunjet, Anica; Vuković, Dijana - In: Journal of risk and financial management : JRFM 15 (2022) 4, pp. 1-17

The focus of this confirmatory research was on consumer attitudes towards the sustainability of fashion brands and how these attitudes influence their purchasing decisions. The aim was to explore if the gap between attitudes and purchasing behaviour was present within Croatian consumers to the...

Persistent link: https://www.econbiz.de/10013273094

Understanding of consumers' perception toward select FMCG products

Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257

Persistent link: https://www.econbiz.de/10013257287

Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes

Roozbahani, Elaheh; Salehzadeh, Reza; Mirmehdi, Seyed Mehdi - In: International journal of business governance and ethics … 16 (2022) 2, pp. 158-175

Persistent link: https://www.econbiz.de/10013198346

From Art to Marketing : The Relevance of Authenticity to Contemporary Consumer Culture

Massi, Marta - 2023

1. Authenticity: A Polemial Concept -- 2. The Concept of Authenticity in the Broader Literature -- 3. Authenticity in Marketing: Reality or Oxymoron -- 4. Building Brand Authenticity: The Managerial Perspective -- 5. Authenticity: Is It Really What Consumers Want? -- 6. The Study of...

Persistent link: https://www.econbiz.de/10014229300

Social media marketing and restaurant purchase intention : do online brand community identification and gender matter

Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309

Persistent link: https://www.econbiz.de/10014318345