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Brand attachment and brand attitude strength : conceptual and empirical differentiation of two critical brand equity drivers
Park, C. Whan; MacInnis, Deborah J.; Priester, Joseph; … - In: Journal of marketing 74 (2010) 6, pp. 1-17
Persistent link: https://www.econbiz.de/10008702776
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Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue
Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237
Persistent link: https://www.econbiz.de/10008746396
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An agent-based diffusion model with consumer and brand agents
Schramm, Mary E.; Trainor, Kevin J.; Shanker, Murali; … - In: Decision support systems : DSS ; the international journal 50 (2010/11) 1, pp. 234-242
Persistent link: https://www.econbiz.de/10008746852
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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Vertical integration for quality signaling
La, Meeryung; Park, Jee-hyeong - In: Seoul journal of economics 23 (2010) 4, pp. 533-567
Persistent link: https://www.econbiz.de/10008778115
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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Zur Relevanz der Marke aus Kunden- und Investorensicht
Gerhard, Stephan; Nadrowski, Maike - In: Mit der Marke zum Erfolg : Markenmanagement in …, (pp. 68-86). 2011
Persistent link: https://www.econbiz.de/10008798010
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The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre; Guizani, Haythem; Merunka, Dwight - In: Journal of business research : JBR 64 (2011) 1, pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
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How co-branding versus brand extensions drive consumers' evaluations of new products : a brand equity approach
Besharat, Ali - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1240-1249
Persistent link: https://www.econbiz.de/10008807151
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Brand placement in movies : the effect of film genre on viewer recognition
Park, Dong-jin; Berger, Bruce K. - In: Journal of promotion management : JPM 16 (2010) 4, pp. 428-444
Persistent link: https://www.econbiz.de/10008825725