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Der Einfluß moderierender psychographischer Variablen auf den Country-of-Origin-Effekt
Scholzen, Jan Nikolaus - 2001
Persistent link: https://www.econbiz.de/10001595465
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Der Einfluß moderierender psychographischer Variablen auf den Country-of-origin-Effekt
Scholzen, Jan Nikolaus - 2001
Persistent link: https://www.econbiz.de/10004688945
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Product type and word of mouth : a dyadic perspective
Fang, Cheng-Hsi; Lin, Tom M. Y.; Liu, Fangyi; Lin, Yu Hsiang - In: Journal of research in interactive marketing : … 5 (2011) 2/3, pp. 189-202
Persistent link: https://www.econbiz.de/10009389586
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The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco; McCluskey, Jill J.; Goemans, Christopher - In: American journal of agricultural economics 92 (2010) 5, pp. 1339-1350
Persistent link: https://www.econbiz.de/10009238924
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The economics of nested names : name specificity, reputations, and price premia
Costanigro, Marco; McCluskey, Jill J.; Goemans, Christopher - 2018
Persistent link: https://www.econbiz.de/10011868061
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Post-made in Italy : nuovi significati, nuove sfide nella società globale
Giumelli, Riccardo - 2019 - Prima edizione
Persistent link: https://www.econbiz.de/10012220051
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The effect of country of origin and ethnocentrism on attitudes : a cross-cultural investigation
Lee, Li-Yueh; Bory, Ao - In: International journal of services and standards 4 (2008) 3, pp. 303-321
Persistent link: https://www.econbiz.de/10003741735
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Country image effect on Taiwanese consumers' willingness to buy from neighboring countries
Lee, Tien-shang; Chen, Feng-fu - In: International journal of commerce and management 18 (2008) 2, pp. 166-183
Persistent link: https://www.econbiz.de/10003933876
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Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young; Chang, Chia-chi; Chen, Chia-yi; Wang, Tzu-yun - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639