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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10011636885
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An exploratory study of Anglo-American consumer animosity toward the use of the Spanish language
Little, Joseph P.; Singh, Nitish - In: Journal of marketing theory and practice 22 (2014) 3, pp. 315-323
Persistent link: https://www.econbiz.de/10010392220
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Hispanic marketing : the power of the new Latino consumer
Korzenny, Felipe; Chapa, Sindy; Korzenny, Betty Ann - 2017 - Third edition
"Hispanic" -- Language considerations in marketing to US Hispanics -- Enculturation, acculturation, and assimilation : a …
Persistent link: https://www.econbiz.de/10013181539
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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Mobile advertising to hispanic digital natives
Smith, Katherine Taken - In: Journal of international consumer marketing 34 (2022) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10013167296
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Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina; Kwak, Hyokjin; Bellan, Monique - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
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Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 136-145). 2022
Persistent link: https://www.econbiz.de/10013502441
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The intensity of ethnic affiliation : a study of the sociology of Hispanic consumption
Deshpandé, Rohit - In: Journal of consumer research : JCR ; an … 13 (1986) 2, pp. 214-220
Persistent link: https://www.econbiz.de/10001018729
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Reaching the U.S. Hispanic wine market : highlighting the opportunities
Velikova, Natalia; Wilkinson, Kenton Todd; Harp, Shelley S. - In: Journal of food products marketing 22 (2016) 1, pp. 43-64
Persistent link: https://www.econbiz.de/10011560846
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Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G. - In: Health marketing quarterly 37 (2020) 1, pp. 22-40
Persistent link: https://www.econbiz.de/10012200168