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Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?
Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454
Persistent link: https://www.econbiz.de/10003781693
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All about women consumers
Faw, Larissa (contributor) - 2009 - 2009 ed.
Persistent link: https://www.econbiz.de/10003837258
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Sensory marketing
Hultén, Bertil; Broweus, Niklas; Dijk, Marcus van - 2009
Persistent link: https://www.econbiz.de/10003809891
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A resource-matching based view of sponsorship information processing
Deitz, George D.; Myers, Susan Wesson; Markley, Melissa - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003862208
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How to market in a downturn
Quelch, John A.; Jocz, Katherine E. - In: Harvard business review : HBR 87 (2009) 4, pp. 52-62
Persistent link: https://www.econbiz.de/10003847331
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Consumer behavior & marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 2010 - 9. ed.
Persistent link: https://www.econbiz.de/10003881387
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Review of interbrand choice strategy and bilateral market power
Bucklin, Louis P. - 2010
Persistent link: https://www.econbiz.de/10003888346
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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Product and process certification in imperfectly competitive markets : an application to the US pork markets
Nilsson, Tomas - 2005
Persistent link: https://www.econbiz.de/10003905681
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Consumer preference not to choose: methodological and policy implications
Brennan, Timothy J. - In: Energy policy 35 (2007) 3, pp. 1616-1627
Persistent link: https://www.econbiz.de/10003445611