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Exploring Gen-Z consumers' preference for specialty coffee in the socio-cultural context of Taiwan
Wang, Mei-Jung Sebrina; Opoku, Emmanuel Kwame; Tham, Aaron - In: Young consumers : insight and ideas for responsible … 25 (2024) 3, pp. 368-382
Persistent link: https://www.econbiz.de/10015047335
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Ethnocentrism and ountry of origin effects among immigrant consumers
Zolfagharian, Mohammadali; Saldivar, Roberto; Sun, Qin - In: The journal of consumer marketing 31 (2014) 1, pp. 68-84
Persistent link: https://www.econbiz.de/10010253981
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Uticaj nacionalnosti na animozitet i etnocentrizam potrošača u Bosni i Hercegovini
Osmanagić-Gušić, Maja - In: Zbornik radova / Ekonomski Fakultet, Univerzitet Sarajevo 25 (2005), pp. 39-56
Persistent link: https://www.econbiz.de/10003733889
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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Acculturation and apparel store loyalty among immigrants in Western countries
Ashaduzzaman, Md; Jebarajakirthy, Charles; Das, Manish; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 488-519
Persistent link: https://www.econbiz.de/10012515281
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Transcultural identity development among third generation minority consumers
Takhar-Lail, Amandeep; Jamal, Ahmad; Kizgin, Hatice - In: Journal of business research : JBR 133 (2021), pp. 132-142
Persistent link: https://www.econbiz.de/10012590179
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The relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups
Aguilar-Rodríguez, Iliana E.; Arias-Bolzmann, Leopoldo G. - In: Journal of small business strategy 31 (2021) 1, pp. 20-38
Persistent link: https://www.econbiz.de/10012620088
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Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
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Disentangling country-of-origin effects : the interplay of product ethnicity, national identity, and consumer ethnocentrism
Fischer, Peter Mathias; Zeugner-Roth, Katharina P. - In: Marketing letters : a journal of research in marketing 28 (2017) 2, pp. 189-204
Persistent link: https://www.econbiz.de/10011675154