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Extending our understanding of eWOM impact : the role of source credibility and message relevance

O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96

Persistent link: https://www.econbiz.de/10011636443

eWOM credibility on social networking sites : a framework

Moran, Gillian; Muzellec, Laurent - In: Journal of marketing communications 23 (2017) 2, pp. 149-161

Persistent link: https://www.econbiz.de/10011706465

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

The influence of eWOM credibility on visit intention : an integrative moderated mediation model

Nechoud, Lamia; Ghidouche, Faouzi; Séraphin, Hugues - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 7 (2021) 1, pp. 54-63

Persistent link: https://www.econbiz.de/10012506907

Configuring the evolving role of ewom on the consumers information adoption

Khwaja, Muddasar Ghani; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 4/125, pp. 1-13

Electronic word-of-mouth (eWOM) is reckoned to be one of the underlying factors that augments online retailing. The information adoption protocols have been revamped due to the extensive online information; consequently, adding a significant influence on the online purchase behaviors. Consumer...

Persistent link: https://www.econbiz.de/10012315122

Why should I believe this? : deciphering the qualities of a credible online customer review

Clare, Carl J.; Wright, Gillian; Sandiford, Peter; … - In: Journal of marketing communications 24 (2018) 8, pp. 823-842

Persistent link: https://www.econbiz.de/10011976102

Determinants of word of mouse in purchase of mobile phones

Justus, T. Frank Sunil; Sunitha, T. - In: GITAM journal of management : a quarterly publication … 15 (2017) 3, pp. 70-79

Persistent link: https://www.econbiz.de/10011977006

The traditional marketplace : serious leisure and recommending authentic travel

Curran, Ross; Baxter, Ian W. F.; Collinson, Elaine; … - In: The service industries journal 38 (2018) 15/16, pp. 1116-1132

Persistent link: https://www.econbiz.de/10011977444

Direction for future research in eWOM : issues of credibility format and impact

Shamim Ahmed Khan; Siti Rahayu Hussin; Abu Bakar bin … - In: International journal of economic research 15 (2018) 2, pp. 329-341

Persistent link: https://www.econbiz.de/10011992649

How online travel reviews sources affect travelers' behavioral intentions? : analysis with source credibility theory

Roy, Gobinda; Datta, Biplab; Mukherjee, Srabanti; … - In: Tourism planning & development 21 (2024) 3, pp. 299-329

Persistent link: https://www.econbiz.de/10014511676