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Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe; Hylton, Melissa - In: Journal of marketing channels : ... distribution … 19 (2012) 3, pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
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Facilitating Sponsorship Channels in the Business Model of Motor Sports
Cobbs, Joe - 2013
within the motor sports sponsorship network … corporate sponsorship as a B2B exchange mechanism that supplies the motor sports organization while offering sponsors a …
Persistent link: https://www.econbiz.de/10013076445
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Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo; Biscaia, Rui; Arai, Akiko; Agyemang, Kwame - In: Journal of sport management : the official journal of … 34 (2020) 3, pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
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More effective sports s ponsorship - combining and integrating key resources and capabilities of international sports events and their major sponsors
Healy, Paul M.; Serafeim, George - 2016
Persistent link: https://www.econbiz.de/10011873223
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Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
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An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary; Eddy, Terry - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
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Brand images causal relationships in a multiple sport event sponsorship context : developing brand value through association with sponsees
Chanavat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 49-74
Persistent link: https://www.econbiz.de/10003970263
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The importance of mutual beneficial relationships in the sponsorhip dyad
Nufer, Gerd; Bühler, André W. - 2010
sponsorship is an important source of income for professional sporting organisations and an effective marketing tool for companies … aiming at commercial objectives through sports sponsorship. The most successful sports sponsorships are based on a good … studies the main factors for successful relationships in the context of sports sponsorship are identified and discussed. …
Persistent link: https://www.econbiz.de/10009521357