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Segmenting the Hispanic market : practical implications for researchers and practitioners

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Customer preferences for staycation package attributes

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Lifestyle market segmentation

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Adaptive neuronale Netze zur Lösung von Klassifikationsproblemen im Marketing : Anwendungen und Methodenvergleich von ART-Netzen

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Service quality, size, and performance of audit firms : consideration of market segments and business strategies

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Value proposition and firm performance : segmentation of Polish online companies

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Integrating dynamic segmentation and portfolio theories for better customer portfolio performance

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Benefit Segmentation Using Service Quality Dimensions

McDougall, Gordon H.G.; Levesqu, Terrence J. - In: International Journal of Bank Marketing 12 (1994) 2, pp. 15-23

, convenience, and competitiveness as a basis for benefit segmentation. Identifies two segments, a performance driven segment that …

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