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How eWord of Mouth valences affect price perceptions

Liang, Wai Ki; Corkindale, David - In: International journal of market research 61 (2019) 1, pp. 50-63

Persistent link: https://www.econbiz.de/10012171934

Up the ante : electronic word of mouth and its effects on firm reputation and performance

Nisar, Tahir M.; Prabhakar, Guru; Ilavarasan, P. Vigneswara - In: Journal of retailing and consumer services 53 (2020), pp. 1-9

Persistent link: https://www.econbiz.de/10012171975

The influence of electronic word of mouth on Instagram users : an emphasis on consumer socialization framework

Delafrooz, Narges; Rahmati, Yalda; Abdi, Mehrzad - In: Cogent business & management 6 (2019), pp. 1-14

The present study aimed at exploring the extent to which users model their behavior—as well as their brand attitudes, their perception of relationship quality, their use of Instagram, and the number of brands they follow—on other users. This distinction can help marketers and social media...

Persistent link: https://www.econbiz.de/10012114162

Prominence and interpretation of online conflict of interest disclosures

Jensen, Matthew L.; Yetgin, Emre - In: Management information systems : mis quarterly 41 (2017) 2, pp. 629-643

Persistent link: https://www.econbiz.de/10011690007

"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook

Boerman, Sophie C.; Willemsen, Lotte M.; Aa, Eva P. van der - In: Journal of interactive marketing : a quarterly … 38 (2017), pp. 82-92

Persistent link: https://www.econbiz.de/10011695237

Acceptance and forwarding of electronic word of mouth

Mahapatra, Sabita; Mishra, Abhishek - In: Marketing intelligence & planning 35 (2017) 5, pp. 594-610

Persistent link: https://www.econbiz.de/10011774521

Social media usage, electronic word of mouth and purchase-decision involvement

Prasad, Shantanu; Gupta, Ishwar C.; Totala, Navindra K. - In: Asia-Pacific journal of business administration 9 (2017) 2, pp. 134-145

Persistent link: https://www.econbiz.de/10011740468

Not just for the recommender : how eWOM incentives influence the recommendation audience

Reimer, Thomas; Benkenstein, Martin - In: Journal of business research : JBR 86 (2018), pp. 11-21

Persistent link: https://www.econbiz.de/10011855189

A unified model for the adoption of electronic word of mouth on social network sites : Facebook as the exemplar

Aghakhani, Navid; Karimi, Jahangir; Salehan, Mohammad - In: International journal of electronic commerce : IJEC 22 (2018) 2, pp. 202-231

Persistent link: https://www.econbiz.de/10011856640

Significance of Electronic Word-of-mouth in today's digital era : a conceptual study

Nair, Kiran S. - In: Indian journal of economics & business : IJEB 16 (2017) 2, pp. 229-239

Persistent link: https://www.econbiz.de/10011873795