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Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin; Barnhart, Michelle; McAlexander, Brandon - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
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Health and sickness : a Buddhist view and implications for social marketing
Choudhury, Koushiki - In: Journal of nonprofit & public sector marketing 29 (2017) 4, pp. 450-464
Persistent link: https://www.econbiz.de/10011783988
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.; Escalas, Jennifer Edson; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
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Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia; Dent, Kendall; Tam, Leona - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
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Adopting and sustaining responsible drinking : reconciling selves amidst conflicting messages
Gallage, H. P. Samanthika; Heath, Teresa; Tynan, Caroline - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1635-1657
Persistent link: https://www.econbiz.de/10012424264
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Co-designing social marketing programs with "bottom of the pyramid" citizens
Schmidtke, David; Rundle-Thiele, Sharyn; Kubacki, Krzysztof - In: International journal of market research 63 (2021) 1, pp. 86-105
Persistent link: https://www.econbiz.de/10012426482
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The social inclusion of the elderly : the effect of social marketing on raising awareness among the Portuguese population to campaigns to support the elderly
Costa, Carlos Arriaga; Esteves, Tânia Afonso - In: International journal of social entrepreneurship and … 5 (2020) 4, pp. 295-316
Persistent link: https://www.econbiz.de/10012523218
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen; Alhabash, Saleem - In: Journal of promotion management : JPM 24 (2018) 4, pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
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Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming; Struthers, Amy - In: Health marketing quarterly 35 (2018) 2, pp. 151-166
Persistent link: https://www.econbiz.de/10011979348