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Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri; Jainuri, Jainuri; Salahudin, Salahudin - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
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Socially responsible (macro-social) marketing
Kennedy, Ann-Marie; Smith, Johnpaul - In: Journal of macromarketing 42 (2022) 4, pp. 572-582
Persistent link: https://www.econbiz.de/10013475204
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A consumer perception study on CSR reputation shaping brand image in India
Chouthoy, Supriya; Kazi, Roshan; Dass, Rahul; Mishra, Mahima - In: International journal of management & enterprise … 22 (2023) 2, pp. 91-109
Persistent link: https://www.econbiz.de/10014316643
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No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Kundu, Soumyadeep - In: Asian journal of management cases 20 (2023) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10014366157
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How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret; Romaniuk, Jenni; Stern, Philip - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 3/4, pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu; Gonzalez, Raquel Carolina Lara - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
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Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini - In: Journal of nonprofit & public sector marketing 35 (2023) 5, pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
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Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam; Shams, Mohsen; Hassanzadeh, Rostam; … - In: Health marketing quarterly 39 (2022) 2, pp. 109-118
Persistent link: https://www.econbiz.de/10013357020