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Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw - In: Journal of nonprofit & public sector marketing 26 (2014) 3, pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
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Up, up and away : social marketing breaks free
Dibb, Sally - In: Journal of marketing management : MM 30 (2014) 11/12, pp. 1159-1185
Persistent link: https://www.econbiz.de/10010433929
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The roles of cause acts in a social marketing campaign
Kim, Juran - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10010438484
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Targeting social messages with emotions of change : the call for optimism
Peter, Paula C.; Honea, Heather - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 269-283
Persistent link: https://www.econbiz.de/10009679202
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Rethinking the relationship between social/nonprofit marketing and commercial marketing
Andreasen, Alan R. - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 1, pp. 36-41
Persistent link: https://www.econbiz.de/10009565310
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Religiosity and digital piracy : an empirical examination
Casidy, Riza; Phau, Ian; Lwin, Michael - In: Services marketing quarterly 37 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
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Toward a service-dominant approach to social marketing
Luca, Nadina R.; Hibbert, Sally; McDonald, Ruth - In: Marketing theory 16 (2016) 2, pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
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From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo; Baines, Paul; Walker, Lorna - In: Journal of marketing management : MM 31 (2015) 9/10, pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
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Competition and its influence on consumer decision making in social marketing
Schuster, Lisa - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
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Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross; Jones, Sandra; Barrie, Lance; Gilchrist, Heidi - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 419-434
Persistent link: https://www.econbiz.de/10011413158