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'For many institutions, Internet is a dilemma. Embrace it and still will find yourself losing ground in your business or at least, can see your earnings falter. But ignoring it can be fatal' (The Economist) New technologies are changing the functionality of society and its various components:...
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Longitudinal consumer behavior has been modeled by sequence analysis. A popular application involves Acquisition Pattern Analysis exploiting typical acquisition patterns to predict a customer’s next purchase. Typically, the acquisition process is represented by an extensional, unidimensional...
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The acquisition process of consumer durables is a ‘sequence’ of purchase events. Priority-pattern research exploits this ‘sequential order’ to describe a prototypical acquisition order for durables. This paper adds a predictive perspective to increase managerial relevance. Besides order...
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