Sivakumar, K. - In: International Marketing Review 19 (2002) 1, pp. 21-38
or late) and level of involvement (e.g. whether to adopt low involvement modes such as exports or high involvement modes … two decisions simultaneously. To alleviate this important gap in the literature, develops a mathematical model for … considering these decisions in a simultaneous framework. The results of the model are illustrated by means of numerical …