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Factors influencing the improved market standing of insurance companies
Grzebieniak, Andrzej - In: Olsztyn economic journal 9 (2014) 1, pp. 57-69
Persistent link: https://www.econbiz.de/10011327803
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Integrated marketing communications in the commercialisation of intellectual porperty
Harrer, Roman; Lackner, Maximilian - In: International journal of intellectual property … 7 (2014) 1/2, pp. 47-56
Persistent link: https://www.econbiz.de/10010485287
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IMK koncept finansijskih organizacija
Domazet, Ivana - In: Ekonomika : međunarodni časopis za ekonomsku teoriju … 59 (2013) 4, pp. 47-55
Persistent link: https://www.econbiz.de/10010392156
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Deconstructing the meerkat : fabular anthropomorphism, popular culture, and the market
Miles, Chris; Ibrahim, Yasmin - In: Journal of marketing management : MM 29 (2013) 15/16, pp. 1862-1880
Persistent link: https://www.econbiz.de/10010235005
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Communication and marketing of services by religious organizations in India
Iyer, Sriya; Velu, Chander; Mumit, Abdul - In: Journal of business research : JBR 67 (2014) 2, pp. 59-67
Persistent link: https://www.econbiz.de/10010237676
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The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa - In: Central European business review : CEBR 2 (2013) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
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Hospital positioning and integrated hospital marketing communications : state-of-the-art review, conceptual framework, and research agenda
Fischer, Sophia - In: Journal of nonprofit & public sector marketing 26 (2014) 1, pp. 1-34
Persistent link: https://www.econbiz.de/10010348875
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From firm-controlled to consumer-contributed : consumer co-production of personal media marketing communication
Bacile, Todd J.; Ye, Christine; Swilley, Esther - In: Journal of interactive marketing : a quarterly … 28 (2014) 2, pp. 117-133
Persistent link: https://www.econbiz.de/10010399436
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The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
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Communicating customer value based on modern technologies
Czarniewski, Sławomir - In: Central European business review : CEBR 3 (2014) 2, pp. 36-43
Persistent link: https://www.econbiz.de/10010408356