How consumers respond to changing retail formats is reflected in their patronage choice behavior. The purpose of this study was to investigate retail type choice behavior across 10 retail types in order to identify any change in consumer patronage behavior over the past five years, and to assess...

This study investigated effects of coffeehouse brand experience and personality on brand prestige and effects of brand prestige on brand relationship quality and brand loyalty. The study also explored the applicability of the four-factor model of brand experience and five-factor model of brand...