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Online-Marketing
13,006
Internet marketing
12,998
Social Web
5,822
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5,822
Consumer behaviour
4,474
Konsumentenverhalten
4,460
Werbewirkung
2,113
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2,109
Electronic Commerce
2,104
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2,008
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2,008
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1,968
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1,802
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1,795
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1,745
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1,743
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1,594
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1,586
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1,578
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1,574
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1,265
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1,166
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1,154
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909
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905
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867
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859
social media
834
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710
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699
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675
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573
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491
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490
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480
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480
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464
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460
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447
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442
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Kreutzer, Ralf T.
45
Tucker, Catherine
33
Goldfarb, Avi
32
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
28
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
23
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Edelman, Benjamin
19
Kollmann, Tobias
19
Schwarz, Torsten
19
Bonatti, Alessandro
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bergemann, Dirk
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Wirtz, Bernd W.
17
Katona, Zsolt
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
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Springer Fachmedien Wiesbaden
89
National Bureau of Economic Research
25
IGI Global
24
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
NetLibrary, Inc
2
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
206
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
121
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
International journal of electronic marketing and retailing : IJEMR
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
87
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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ECONIS (ZBW)
12,994
USB Cologne (EcoSocSci)
179
Other ZBW resources
132
RePEc
107
BASE
26
EconStor
4
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81
B2B digital marketing : [using the Web to market directly to businesses]
Miller, Michael
-
2012
Persistent link: https://www.econbiz.de/10009623234
Saved in:
82
Content to commerce : engaging consumers across paid, owned, and earned channels
Savar, Avi
-
2013
Persistent link: https://www.econbiz.de/10009756379
Saved in:
83
Social Business : von Communities und Collaboration ; [Social Media auf dem Weg ins Unternehmen ; praxisorientierter Leitfaden]
Atchison, Annabelle
(
ed.
);
Mickeleit, Thomas
(
contributor
); …
-
2014
-
1. Aufl.
Trendthema Social Media für Fortgeschrittene: mithilfe von zahlreichen Fallbeispielen aus der Praxis und unter Einbeziehung wissenschaftlicher Studien wird ein Zwischenstand dokumentiert, sowie ein Rundumblick auf den Status quo und ein Ausblick in die Zukunft gegeben. (Roland Roth-Steiner)
Persistent link: https://www.econbiz.de/10010363039
Saved in:
84
Online-Marketing im Modehandel - der moderne Weg zum Kunden : Kennzeichnung, Ziele, Konzepte, Erfolgsfaktoren
Kreutzer, Ralf T.
-
2011
Persistent link: https://www.econbiz.de/10010231272
Saved in:
85
Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali
(
contributor
)
-
2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--
Persistent link: https://www.econbiz.de/10010237325
Saved in:
86
A comparison of the social media consumer and the non-social media consumer
Reisenwitz, Timothy H.
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 19-31
Persistent link: https://www.econbiz.de/10010242189
Saved in:
87
A social strategy : how we profit from social media
Piskorski, Mikołaj Jan
-
2014
Persistent link: https://www.econbiz.de/10010376684
Saved in:
88
Understanding consumers' social networking site usage
Gironda, John T.
;
Korgaonkar, Pradeep K.
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 571-605
Persistent link: https://www.econbiz.de/10010376923
Saved in:
89
Unternehmenskommunikation als interdisziplinäres Aufgabenfeld und ihre Bündelung in einem EDV-gestützten Kommunikationsportal
Kohlheim, Peter
-
2014
Persistent link: https://www.econbiz.de/10010381088
Saved in:
90
Influence marketing : how to create, manage and measure brand influencers in social media marketing
Brown, Danny
;
Fiorella, Sam
-
2013
Persistent link: https://www.econbiz.de/10010201803
Saved in:
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