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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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A balanced scorecard for marketing
Gama, António Pimenta da - In: International journal of business performance management 18 (2017) 4, pp. 476-494
Persistent link: https://www.econbiz.de/10011859193
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Marketing performance : aligning people, processes, and results
Gama, António Pimenta da - In: The journal of business strategy 44 (2023) 2, pp. 96-104
Persistent link: https://www.econbiz.de/10014253289
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Total market orientation, customer value, and market performance from a dual perspective
Tournois, Laurent - In: The journal of applied business research 29 (2013) 4, pp. 1157-1173
Persistent link: https://www.econbiz.de/10009777592
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Creando capacidades que aumenten el valor para el cliente
Martelo Landroguez, Silvia; Barroso Castro, Carmen; … - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 2, pp. 69-87
The aim of this paper is to contribute to the strategic management literature by identifying the possible combinations among three organizational capabilities (market orientation, knowledge processes and customer relationship management). We also analyze the possible interaction among them to...
Persistent link: https://www.econbiz.de/10010280537
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Market orientation and service innovation on customer perceived value : the case of supermarket retailers
Yeh, Ying-Pin - In: Management research review 39 (2016) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10011563837
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
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Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
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The role of termination fee commitment in developing customer value in the telecommunication industry : an empirical study
Pedreño-Santos, Ana; García-Madariaga, Jesús; … - In: Services marketing quarterly 40 (2019) 4, pp. 316-330
Persistent link: https://www.econbiz.de/10012179191
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How can European museums reach sustainability?
Recuero Virto, Nuria; Blasco-López, Ma Francisca; … - In: Tourism review : the official journal of the AIEST 72 (2017) 3, pp. 303-318
Persistent link: https://www.econbiz.de/10011790514