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Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249

Persistent link: https://www.econbiz.de/10003867497

Hyman, Michael R.; Sierra, Jeremy J. - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 226-238

Persistent link: https://www.econbiz.de/10008664587

Sierra, Jeremy J.; Hyman, Michael R.; Torres, Ivonne M. - In: Journal of current issues and research in advertising : … 31 (2009) 2, pp. 41-66

Persistent link: https://www.econbiz.de/10003929290

Sierra, Jeremy J.; Hyman, Michael R.; Lee, Byung-Kwan; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 559-581

Persistent link: https://www.econbiz.de/10011456460

Sierra, Jeremy J.; Taute, Harry A.; Hyman, Michael R. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 4-22

Persistent link: https://www.econbiz.de/10010399938

Sierra, Jeremy J.; Hyman, Michael R.; Heiser, Robert S. - In: Journal of promotion management : JPM 18 (2012) 4, pp. 489-513

Persistent link: https://www.econbiz.de/10009678849

Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of retailing and consumer services 18 (2011) 4, pp. 341-347

Persistent link: https://www.econbiz.de/10009232571

Sierra, Jeremy J.; Hyman, Michael R.; Turri, Anna M. - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1397-1417

Persistent link: https://www.econbiz.de/10011988075

Sierra, Jeremy J.; Hyman, Michael R.; Turri, Anna M. - In: Journal of promotion management : innovations in … 28 (2022) 7, pp. 1019-1054

Persistent link: https://www.econbiz.de/10013357213

Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing education : JME 28 (2006) 3, pp. 193-204

Persistent link: https://www.econbiz.de/10007376920