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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
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Marketing and business performance
Morgan, Neil A. - In: Journal of the Academy of Marketing Science 40 (2012) 1, pp. 102-119
Persistent link: https://www.econbiz.de/10009507839
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Commentary on Shelby Hunt's "The theoretical foundations of strategic marketing and marketing strategy : foundational premises, R-A theory, three fundamental strategies, and societ...
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 5 (2015) 3/4, pp. 91-97
Persistent link: https://www.econbiz.de/10011429342
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Researching marketing capabilities : reflections from academia
Morgan, Neil A. - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 381-385
Persistent link: https://www.econbiz.de/10012162477
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Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-293
Persistent link: https://www.econbiz.de/10008324628
Cover Image
Linking marketing capabilities with profit growth
Morgan, Neil A.; Slotegraaf, Rebecca J.; Vorhies, Douglas W. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 284-294
Persistent link: https://www.econbiz.de/10008882315
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Brand portfolio strategy and firm performance ; Report No. 06-101
Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2006) 1, pp. 23-44
Persistent link: https://www.econbiz.de/10003340365
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Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Piercy, Nigel; Morgan, Neil A. - 2009
Persistent link: https://www.econbiz.de/10003836026
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Marketing productivity, marketing audits, and systems for marketing performance assessment : integrating multiple perspectives
Morgan, Neil A.; Clark, Bruce H.; Gooner, Rich - 2009
Persistent link: https://www.econbiz.de/10003836713
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Consumer-based brand equity and firm risk
Rego, Lopo L.; Billett, Matthew T.; Morgan, Neil A. - In: Journal of marketing 73 (2009) 6, pp. 47-60
Persistent link: https://www.econbiz.de/10003901097