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Broadening the scope of the resource-based view in marketing: the contingency role of institutional factors
Auh, Seigyoung; Menguc, Bulent - In: Industrial marketing management : the international … 38 (2009) 7, pp. 757-768
Persistent link: https://www.econbiz.de/10003893183
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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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On the performance of B2B e-markets : an analysis of organizational capabilities and market opportunities
Wang, Shan; Mao, Ji-ye; Archer, Norman P. - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 59-74
Persistent link: https://www.econbiz.de/10009730285
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.; Baldauf, Artur; Leigh, Thomas W.; … - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van; Matthyssens, Paul; Weele, Arjan J. van; … - In: Industrial marketing management : the international … 83 (2019), pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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Customer reference marketing : conceptualization, measurement and link to selling performance
Terho, Harri; Jalkala, Anne - In: Industrial marketing management : the international … 64 (2017), pp. 175-186
Persistent link: https://www.econbiz.de/10011738522
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Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine; Hemonnet-Goujot, Aurélie; … - In: Industrial marketing management : the international … 118 (2024), pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
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CSR orientation for competitive advantage in business-to-business markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif; Jahed, Mohammed Abu - In: The journal of business & industrial marketing 38 (2023) 11, pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944