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Effect of restaurant reward programs on customers' loyalty : evidence from Iran

Hanzaee, Kambiz Heidarzadeh; Esmaeilpour, Fariba - In: Journal of Islamic marketing : JIMA 8 (2017) 1, pp. 140-155

Persistent link: https://www.econbiz.de/10011660440

Does the reward match the effort for loyalty program members?

Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: Journal of retailing and consumer services 32 (2016), pp. 23-31

Persistent link: https://www.econbiz.de/10011556593

Examining the interplay of involvement and adoption on perception of retail loyalty program benefits

Soni, Pavleen; Bhardwaj, Renu - In: Business analyst : a refereed journal of Shri Ram … 36 (2015) 1, pp. 239-250

Persistent link: https://www.econbiz.de/10011533127

Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs

Sreejesh, S.; Sarkar, Abhigyan; Pradhan, Sudeepta - In: Management research review 39 (2016) 8, pp. 879-898

Persistent link: https://www.econbiz.de/10011534315

Customer poaching and coupon trading

Kosmopoulou, Georgia; Liu, Qihong; Shuai, Jie - In: Journal of economics 118 (2016) 3, pp. 219-238

Persistent link: https://www.econbiz.de/10011536560

Loyalty programs and consumer behaviour : the impact of FFPs on consumer surplus

Behrens, Christiaan; McCaughey, Nathalie - 2015

Frequent Flier Programs (FFPs) are said to impact airline consumer behaviour such that revenue of sponsoring airlines increases. Prior research relies on aggregate industry data to study FFPs. We examine the impact of FFPs on individual consumer behaviour in a quasi-natural experimental set-up...

Persistent link: https://www.econbiz.de/10010510073