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Analysis of key indicators that affect the expected benefit of customers when using loyalty cards

Končar, Jelena; Marić, Radenko; Vukmirović, Goran - In: Journal of business economics and management 20 (2019) 5, pp. 821-840

The aim of this paper is to define the significance of different indicators that affect the expected benefit of customers when using loyalty cards in the purchasing process in the retail sector. As the most important indicators that affect expectations while using loyalty cards, the following...

Persistent link: https://www.econbiz.de/10012175852

The reward gap in hierarchical loyalty programmes : how to enhance bottom-tier customers' loyalty without alienating top-tier customers

Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 51-71

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Consumer motivation for reward pursuit : a culture-based and progress-based model of loyalty program effectiveness

Yang, Morgan X.; Chan, Haksin; Yu, Irina Y.; Fock, Henry - In: Journal of global marketing 32 (2019) 4, pp. 255-268

Persistent link: https://www.econbiz.de/10012201033

Understanding consumer dynamic decision making under competing loyalty programs

Liu, Jia; Ansari, Asim - In: Journal of marketing research 57 (2020) 3, pp. 422-444

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Should competing firms offer "buy n times, get one free" loyalty programs? : a game-theoretic analysis

Bazargan, Amirhossein; Zolfaghari, Saeed; Karray, Salma - In: Journal of the Operational Research Society 71 (2020) 2, pp. 280-300

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What recovery options to offer for loyalty reward program members : Dollars vs. Miles?

Hwang, Yoo Hee; Gao, Yixing; Mattila, Anna S. - In: International journal of hospitality management 87 (2020), pp. 1-7

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Having fun while receiving rewards? : exploration of gamification in loyalty programs for consumer loyalty

Hwang, Jiyoung; Choi, Laee - In: Journal of business research : JBR 106 (2020), pp. 365-376

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The development of loyalty programs in the retail sector

Rauf, Muniba; Karjaluoto, Heikki - In: Business intelligence and analytics in small and medium …, (pp. 105-121). 2020

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The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers

Koo, Bonhak; Yu, Jongsik; Han, Heesup - In: International journal of hospitality management 84 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012146199

Effect of customer loyalty program on customer satisfaction and its impact on customer loyalty

Khairawati, Salihah - 2020

Persistent link: https://www.econbiz.de/10012147249