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Le paradoxe du vin bio : [labels et tendances d'un marché international]

Cointreau, Béatrice - 2014

Persistent link: https://www.econbiz.de/10010361914

Old, new and third wine regions : a consumer perspective

Maizza, Amedeo; Fait, Monica; Scorrano, Paola; Vrontis, … - In: World review of entrepreneurship, management and … 13 (2017) 5/6, pp. 521-541

Persistent link: https://www.econbiz.de/10011847141

Consumer brand loyalty in the Chilean wine industry

Bianchi, Constanza - In: Journal of food products marketing 21 (2015) 4, pp. 442-460

Persistent link: https://www.econbiz.de/10011432296

Origin of the product and the buying decision

Veith, Cristina; Lianu, Costin - In: Theoretical and applied economics : GAER review 20 (2013) 11, pp. 147-164

Persistent link: https://www.econbiz.de/10010224745

Geographical brand and country-of-origin effects in the Chinese wine import market

Agnoli, Lara; Capitello, Roberta; Begalli, Diego - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 541-558

Persistent link: https://www.econbiz.de/10010462633

Reputation and advertising of collective brand members in the wine industry : the moderating role of market share

Sellers Rubio, Ricardo; Más Ruiz, Francisco José; … - In: Journal of wine economics 16 (2021) 2, pp. 169-188

Persistent link: https://www.econbiz.de/10012656822

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

Wine packaging : marketing towards consumer lifestyle to build brand equity and increase revenue

Barber, Nelson; Taylor, D. Christopher; Deale, Cynthia S. - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 215-237

Persistent link: https://www.econbiz.de/10008746396

Examining the role of wine brand love on brand loyalty : a multi-country comparison

Drennan, Judy; Bianchi, Constanza; Cacho-Elizondo, Silvia; … - In: International journal of hospitality management 49 (2015), pp. 47-55

Persistent link: https://www.econbiz.de/10011377622

Explaining love of wine brands

Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Journal of promotion management : JPM 18 (2012) 3, pp. 329-343

Persistent link: https://www.econbiz.de/10009621071

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