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Burmann, Christoph
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Springer eBook Collection
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Management science : journal of the Institute for Operations Research and the Management Sciences
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39701
Communicating green fashion across different cultures and geographical regions
Dickenbrok, Corinna
;
Martinez, Luis F.
- In:
International review on public and non-profit marketing
15
(
2018
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10011918406
Saved in:
39702
Dual branding : a case study of Wyndham
Ronzoni, Giulio
;
Torres, Edwin
;
Kang, Juhee
- In:
Journal of hospitality and tourism insights
1
(
2018
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011924272
Saved in:
39703
Hermeneutics as innovative method to design the brand identity of a nanotechnology company
Settembre-Blundo, Davide
;
Fernández del Hoyo, Alfonso Pedro
- In:
Asia Pacific journal of innovation and entrepreneurship …
12
(
2018
)
2
,
pp. 181-205
Persistent link: https://www.econbiz.de/10011938814
Saved in:
39704
Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
Review of managerial science : RMS
14
(
2020
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10012209199
Saved in:
39705
Is digital social communication effective for social relationship? : a study of online brand communities
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 94-118
Persistent link: https://www.econbiz.de/10014567152
Saved in:
39706
Consumer culture, branding and identity in the new Russia : from five-year plan to 4x4
Roberts, Graham H.
-
2016
Persistent link: https://www.econbiz.de/10011380839
Saved in:
39707
Handbook of brand semiotics
Rossolatos, George
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011405273
Saved in:
39708
How service quality influences brand equity : the dual mediating role of perceived value and corporate credibility
Jahanzeb, Sadia
;
Fatima, Tasneem
;
Butt, Muhammad Mohsin
- In:
The international journal of bank marketing : IJBM
31
(
2013
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10009733582
Saved in:
39709
International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen
;
Butt, Muhammad Mohsin
;
Heffernan, Troy
- In:
Journal of marketing for higher education
28
(
2018
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
Saved in:
39710
Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram
;
Lemine, Mouna Sidi
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 18-43
Persistent link: https://www.econbiz.de/10014566927
Saved in:
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